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Oakley South Pacific Headquarters |
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Centered in Melbourne's café and leisure precinct, Oakley's St Kilda home was selected to complement and strengthen Oakley's unique 'street wise' brand. The brief was to create a workplace and showroom that reflected an active, urban and team-based culture. Perched on St Kilda Esplanade and with views overlooking St Kilda beach, the Palais and Luna Park, HASSELL created a studio type work environment supported by concept showrooms that reinforce the core sectors of Oakley business: Surf, Ski and Golf. Far from being mere gimmicks, the showrooms provide a platform to immerse consumers and staff within the three markets and products. Supporting the studio work environment is a social hub for staff and friends which can be used for everything from a skate ramp to play station. |
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